Photography as a career choice has become increasingly important, as industries continue to be geared toward visual media in their means of communication. The need for visual imagery by businesses, media and other industries is continuously growing, as the ever expanding network of visual media see the light. Photography offers many diverse career fields ranging from commercial photography to photojournalism to fine arts photography to studio work and wildlife photography, and these genre’s all form part of the 3 level course that is offered. Photography as a career can also be extended to positions such as Photo Director, Art Director, Photo Styling or Photojournalism, all skills which are included in the course.
The student will be taught to operate & use the camera to achieve the desired results, how to apply professional studio and outdoor photographic techniques, learning advanced post editing & digital design skills, acquire visual communication skills and be versed in visual literacy and creativity. Furthermore, the student will be guided to attain photography related business skills – in order to effectively adjust to the business and corporate world. Once the student has been equipped with all necessary basic photographic skills, the students will be given the opportunity to focus on different genre's of photography and eventually specialize in specific fields of choice, be it fashion photography, studio photography, wedding photography, wildlife photography, sports photography, or photojournalism.
The program is structured as follows:
Theory of Photography I:
Theory of photography provides the student with the necessary theoretical knowledge applicable to the study of photography. It is broadly divided into 2 categories, 1. Technical Criteria, and 2. Creative Criteria. The aim is to familiarize the student with the theoretical concepts behind the practical application of photography - the why and how of the end result / image. The student needs to understand the fundamental elements of photography, and how it applies to the practical situation they will find themselves in. Focus will be given to the development and engineering of the camera, technical aspects such as exposure, depth of field, science of light & lighting techniques, and theories behind the creative criteria, like composition, colour and different genre’s of photography.
Photography Practical I :
Photography practical is the practical application of the concepts learned in Theory of Photography. The subject follows the same thread as Theory of Photography, but focuses on practical application and hands on mastering of the skills taught. As with it’s theoretical counterpart, it is broadly divided into 2 categories, 1. Technical Criteria, and 2. Creative Criteria. The aim is for the student to practically apply the fundamental concepts of Photography taught in the theory environment. A huge focus will be placed on the ability of the student to practically apply technical as well as creative criteria, and will be assessed accordingly. This will include working and managing the camera settings for effect, using lighting for professional effect, using lens systems optimally, and using all of this to enhance the creative criteria - composition, colour, perspective etc.
Post Editing & Digital Design I:
The aim of the subject is to teach the student to digitally enhance and post edit their photos. The digital revolution has changed the face of photography and our students will be trained to keep up with latest trends. They will learn how to naturally enhance the photos, as well as artificially create effects or elements within the photos. This module will focus intensely on Adobe Photoshop.
Visual Communication I:
The aim is to familiarize the student with the creative and artistic side of photography. The focus will be to increase the students visual literacy skills to an advanced level, so as to be able to conceptualize and analyze photography in a visual arts critique fashion. Visual Literacy refers to a group of vision-competencies a human being can develop by seeing and at the same time having and integrating other sensory experiences. The development of these competencies is fundamental to normal human learning. When developed, they enable a visually literate person to discriminate and interpret the visible actions, objects, symbols, natural or man-made, that he encounters in his environment. Through the creative use of these competencies, he is able to communicate with others. Through the appreciative use of these competencies, he is able to comprehend and enjoy the masterworks of visual communication.
Business Studies I:
The aim is for the student to understand the working around a photography business, to understand all fundamental aspects of business - from marketing to finance. When students graduate from SDC, they will be able to be fully functional within a business environment, as well as be equipped with sufficient skills to set up their own businesses. Business Studies cover subjects like marketing, sales, finance and accounts, legalities and operational management. It also includes a tax overview, and a deeper look at products, service and customer management.