International Events Management (BA Degree)

Syllabus

International Events Management (BA Degree)

SDC's project management or events management program developed by leading professional event co-ordinators has been hailed as a success by corporations who require professional planning and management of business events with a creative flair.The program equips students with the skills to not only create event concepts that suite a brand or need but to manage logistics of small to large scale events. From corporate promotions to large scale public events such as concerts, exhibitions and festivals.  Professionalism forms the core of this program with intensive training in budgeting, procurement,  post event analysis, strategic marketing and advertising and other crucial skills that are required for this multi-million dollar industry.

Level 1

Creative Writing I

Event Planning & Strategy I

Event Decor & Design I

Events Accounting and Financial Principles I

Risk and Safety Management I

Sponsorship & Marketing I

Local Tourism I

Level 2

Events Strategic Planning II (including co-ordination, logistics, securing a venue)

Event Decor & Design IIEvent Role Players II (including Sponsors, staff and audience)

Events Accounting and Financial Principles II

Professional Practice II (including Management techniques, Leadership skills)

Sustainable Events Management II

Catering Events II

International Tourism II

Events Marketing and Communications Strategies Design Theory II: Students are exposed to the structure and format of a research document, this includes research methodologies, topic analysis, academic writing programmes and formal proposal writing.

Level 3

Portfolio Development III : Using projects and practical applications from the program students will compile a professional and creative portfolio and body of work useful in marketing themselves within industry.

Events Marketing and Communications Strategies III

Project Management & Event Operations III

Events Technology IIIEvent Genres III: (Sports Events, Government Events, Exhibitions, Festivals & Conferencing)

Design Theory III: Dissertation: Students are asked to complete a formal dissertation on the topic of their choice, as related to Events Management theories.