The Apparel industry is predominantly an International collaboration demanding that medium to large size fashion businesses have the ability to source, buy, import or export in an effort to compete. It is not uncommon for a retailer in this industry to source textiles in India, have them exported to China where garments are made, then imported to Europe where items are finished, labelled and distributed - all of which requires skill in International Management. This three year program is aimed at individuals who wish to assume Management positions within fashion firms across the globe. Observing economic, legal and cultural aspects of conducting and managing a fashion business on an International scale the program trains and equips students in managerial skills, the fashion industry and production process, buying and merchandising and marketing.
Fashion Business1: Introduction to Fashion industry Students expand their knowledge of the fashion industry by observing key elements such as fashion trend forecasting andanalysis, fashion sociology, cost of production and textile development and how this effects the business of fashion. Fashion History With a focus on the history of fashion business students develop an understanding of where fashion has been, how the past influences the present and future.
Fashion Communication 1: Fashion culture Observing media we develop an understanding of fashion communication and its effect on consumer behaviour Fashion Manufacturing Students are introduced to the development process which includes research, sourcing, control, planning, costing, apparel construction and finally logistics in distribution. Using feasibility models and quality indicators students are trained in managing the development process.
Management 1 : Key managerial skills required for business managers. We explore many areas which include leadership, quality control, managing staff, staff development, communication skills and ethics.
Fashion Communication 2: Fashion Marketing Using editorial, print and television students will receive training in advertising and branding techniques used by the worlds top fashion labels. We focus on the four 'P's' of fashion marketing: product, price, promotion and placement. We also look at the growing e-commerce sector.
Fashion Business 2: Contemporary Study In this module we study contemporary fashion firms and their business models analysing their methods and secrets to success. Using this students are able to create a business model of their own. International Sourcing & Buying Focusing on an International scale of fashion buying, students are trained in the buying process. Researching and liaising with International sources students are able to develop their international communication skills and develop a buying plan using budgeting skills while taking import and export factors into consideration. Visual Merchandising & 3D CAD Using contemporary International display and layout methods students develop their merchandising skills by creating 3D models.
Management 2: International Retail Management Learning from International retailers students learn the art of managing a fashion brand on an International scale. Using global economic indicators while observing local laws and business practices students are able to communicate and manage effectively in within the predominant apparel regions such as China, India, Europe and the USA.
Fashion Communication 3: Public relations Using tried and tested practices in public relations students develop this skill in communication and realise the importance this skill has in leadership and consumer support.
Final Project: Retail outlet Students are required to develop a business plan and model for a fashion retail outlet. They will plan, design and create an International retail concept and present this using innovative presentation techniques to a board of moderators.
Portfolio Development : Using projects and practical applications from the program students will compile a professional and creative portfolio and body of work useful in marketing themselves within industry.