The world around us is driven by design, almost everything we come into contact with on a daily basis has been designed or influenced by design. This design culture extends into Marketing and Advertising. Graphic Design forms an integral and valuable part of this culture. Graphic Designers are also referred to as Visual Communicators and are the cornerstones to this industry. It is a varied and wide industry that includes working in Advertising Agency, Design Studio, Digital Design and Web Design.
Many Graphic Designers find opportunities and rewarding careers in industries such as Print, Packaging and Signage. As a Graphic Designer you are involved in problem solving and finding creative visual solutions. It is important that a Graphic Designer keeps in touch with current affairs, social issues, environmental concerns. A good designer will also be in-tune with trends and cultures, have a love for innovation and a natural ability with colour and typography. Successful designers embrace technology but never loose sight of their creative and conceptual abilities.
Some design projects that a designer would be involved in include: Logo Design, Corporate Identity, Brand Building and development, Poster design, Brochure design, Point of Sale and Point of Purchase, Promotional material to a multitude of clients. It is a rewarding and fulfilling career driven by passion.
Visual Communication 1:
From the beginning of the course students are introduced to and continually assessed on the following: Design Principles, Applied Design, Visual Literacy, Typography. These form the basis of Visual Communication. During this process each student is taught how to access a set of design principles also known as TOOLS. They will be encouraged and taught how to put into practice the basics and principles that surround Visual Literacy and the appropriate use of Typography
Digital Design 1:
Students are Introduced to the principals and concepts of design software and shown how to utilise their digital design tools in publishing what they create. At this level they are given an introduction and basic training into the technical aspects of using the software. All software training is industry standard and based on current trends and technology. The use of various types of computer peripherals, such as scanners and printers, external drives and memory devices. A variety of projects similar to applied design projects are included to allow students the opportunity to practice using the digital platform to execute and publish their work or design.
Creative Expression 1:
It is vital to any creative industry that the designers who enter into it be encouraged to develop their creative and conceptual skills. Creative expression develops observation and perception skills. The aspects covered are: Basic drawing and illustration, investigating and working with illustration styles and media Principles of composition Drawing from life Figure drawing Perspective Visualisation (layout drawing) All students pay attention to layout, markers and related techniques, including visualisation and graphic presentation of concept such as storyboard technique.
As part of the basic ability to visually communicate all Graphic Design students are required to do Photography. Through this all students are taught the principals and basic understanding of photography from a graphic standpoint. The emphasis for this part of the course is to gain an understanding of the function of photography within the graphics industry. The methods employed are to learn the technical aspects and form an understanding of the technology used. Once this foundation has been established the creative and expressive elements are introduced. A variety of projects are done that test and develop different types of photography. From Abstract and mood to pack shots and lifestyle shots.
Design Theory 1:
The history of Visual Communication and Graphic Design is included in the course to help students develop an understanding of the process of design. In this module the social, cultural, economic and technological influences of the past on visual communication and design are explored. Students are taught the fundamentals of research methodology. All assessments are project-based, utilising the information and knowledge gathered during lectures and research.